Resume

Education

University of Illinois Chicago
Bachelor of Science (B.S.) Marketing 2025

Experience
Arbill
Business Development and Marketing Associate
June 2025 – November 2025

- Managed lead generation, qualification, and early-stage conversion for a defined sales funnel segment, maintaining a steady pipeline through coordinated marketing and outbound sales efforts.
- Executed cold calls, personalized email outreach, and LinkedIn prospecting to generate new leads.
- Worked closely with the VP of Sales and Director of Business Development to refine outreach strategy, track performance, and improve lead quality.
- Qualified inbound leads, routed high-potential prospects to account executives, and recorded/managed information in Microsoft Dynamics 365.
- Introduced Microsoft Journeys and Power Automate workflows to automate follow-ups and data entry, saving about three hours weekly for additional prospecting and outreach.
- Introduced cookie-based tracking and AI-powered audience segmentation to identify high-intent website visitors, built data-driven ad lists, and launched targeted and automated campaigns that increased engagement and conversion rates by over 14%.
- Produced targeted content (blogs, promotional emails, social media posts) aligned with sales goals and campaign KPIs.

Marketing Intern
January 2025 – June 2025

- Worked with CEO, executives, and cross-functional teams across marketing, product, and sales to align campaigns, digital content, and promotional strategy.
- Identified low-performing campaigns that did not align with brand guidelines, led a full redesign to restore consistency and improve engagement, and introduced new campaigns that were later adopted as company standards.
- Used Emfluence, Microsoft Dynamics 365, Google Analytics, and WordPress to manage campaigns, track engagement, and guide content performance.
- Managed and updated product information in Unilog and Qlik, improving internal data accuracy.
- Wrote and published monthly blogs and weekly social media posts to strengthen brand visibility.
- Designed digital assets in Adobe Illustrator and developed new email layouts that increased click-through and conversion rates by over 25%.

Funnel Pot
AI Marketing Intern
September 2024 – December 2024

- Conducted market research to identify new industry segments and test how AI-powered SEO tools (Semrush, Surfer) could improve content visibility and engagement.
- Created weekly content for a weekly-selected target market, including SEO-optimized blogs and social media posts for LinkedIn, Instagram, and X.
- Used AI insights to guide keyword selection, tone, and topic relevance, improving search rankings.
- Tracked performance metrics across platforms and applied findings to refine future content strategy, supporting lead generation and client outreach.