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©2025 New York, New York.
Magic Spoon 2025 Brand Analysis
Examines how Magic Spoon’s packaging design influences consumers’ willingness to pay a premium price, focusing on how nostalgia, minimalism, and digital-focused branding shape perception, increase desirability, and support the brand’s higher price point.
Presents a strategic PR campaign designed to improve public perception of H&M’s sustainability efforts. Centers on transparency, partnerships, and targeted communication to address key reputation challenges and strengthen awareness, brand sentiment, and engagement around the company’s environmental commitments.
Bánór2024 Comprehensive Marketing Plan
Develops a comprehensive marketing plan for Bánór, an Irish natural skincare brand, to enter the U.S. market with a focus on New York City. Highlights the brand’s premium, eco-conscious positioning and outlines strategies to navigate market entry challenges while capitalizing on the growing demand for natural and sustainable beauty products.
Alo2023 Brand Audit
Provides a detailed analysis of Alo’s brand evolution, market positioning, marketing strategies, and competitive landscape. Highlights the shift from yoga apparel to a lifestyle brand, key marketing tactics, and differentiation from competitors, while offering insights on challenges and factors contributing to continued success.