Arbill

I worked at Arbill during the companies redesign. I worked closely with branding director, company executives and the outside creative agency.

Old Website
Arbill's website was stuck in the early 2000s. It hadn't been updated in over a decade. This outdated design failed to communicate the new Arbill, creating a massive disconnect between the brand's actual capabilities and its digital first impression.

Outdated graphics, colors, and fonts.

Dated website footer.

Broken elements due to old technologies used for website functionality. Safety Care poorly advertised.

New Elements
Once the internal agency delivered the new brand guide, it was time to execute. I helped translate these guidelines into functional digital assets. I assisted in building out the new typography, colors, and splash pages across the site, ensuring the new brand actually came to life online.

Introducing ‘stacked’ elements and layers.

Introducing bold typography. Improves UX.

Including new CTA cards to increase inbound leads

Bold elements.

New logos and brand colors to help website visitor navigate and undertand the main offerings of the company.

Reimagined homepage.

Photography
The company's photography was dating it. It is impossible to credibly sell operational modernization to clients when your own visuals look stuck in the past. This was a massive credibility gap. I edited and polished the core image assets to fix this. The refresh closed that gap, aligning the brand's look with its actual capability: bringing other businesses into the modern era.

Previous non-uniform photographs. Lacks professionalism and confidence.

Previous blurry, low-resolution, low-quality photos.

New uniform executive photography.

High saturation, blurred backgrounds, focusing on subject.

Featuring Arbill’s products.

Using company-shot photographs.

Email Communications
Emails are critical touchpoints. Order updates, new product launches, and thank-you messages all shape the customer experience. I helped redesign these essential flows, ensuring every message in the inbox consistently matched the updated brand voice and visual style.

Using colors to feature segment of business (in this example, Public Agency)

Encorporating 4-color branding throught all communications. Including a brand logo under; specifying mentioned product

Communicating brand value clearly in all emails.

Improving UX and UI using ‘floating contact cards’. Rounding corners to align with brand standards.

Social Media Campaigns
Arbill's social media transitioned from scattered, random posts to cohesive multichannel campaigns. Collaborating with the Director of Branding and the CEO, I helped re-strategize the approach. The key was tying the CEO’s personal credibility directly to the corporate brand. This meant executing integrated campaigns that bridged the company’s official channels with the CEO’s personal channels to maximize reach and trust.

Company LinkedIn Profile.

CEO LinkedIn managed by me.

All CEO communication was copywriting by me.

Event promotion.

Company instagram profile.